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How beacons and mobile wallets can improve customer experience

It’s been said that beacons will revolutionize search by creating more contextual experiences inside retail stores.

Businesses ranging from Macy’s to Starwood Hotels & Resorts have launched beacons (with great fanfare) to share micro targeted content and improve the customer experience. But beacons in and of themselves do not create customers. 

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Source: http://searchenginewatch.com

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