#ConstruyeTuMarca in La Aventura del Saber from RTVE (part 1)
The Universidad a Distancia de Madrid, UDIMA, and Televisión Española are giving you the Personal Branding Course. Here you can see the chapter related to Facebook, the others can be found at http://www.udima.es/es/marca-personal.
Facebook is the social network that revolutionized the world, changing the way we communicate forever, allowing people to interact with each other in a horizontal way. This forced companies to learn the new codes that Facebook and the other social networks have created, in order to manage the relationship with their audiences in an optimal way.
Just like companies, we as individuals must be aware of these codes so that our brand can help us achieve our objectives. Facebook has some tools, beyond the profile, that allows us to enhance our brand and that we are going to analyze.